Join the AWA Wellness Community
Be the first to know about new products, health tips and special offers.
AWA Founder's Note
From the Heart of AWA
A message from our founder on why AWA exists, what we believe in, and where we’re going.
We started AWA with a single intention - to reconnect us with light, rhythm, and ourselves.In a world buzzing with artificial pace and screens, I found myself searching for clarity, energy, and calm - not from yet another screen, but from something primal and real. That search led me to light: how we wake up, how we sleep, how we focus.AWA was born from that exploration - a brand built around mindful tech, thoughtful design, and a community-first mindset. I wanted to create something that supports your body and your being.We’re still just getting started. But if you’re reading this - thank you. You’re already a part of the movement.With warmth and light,
Sam Shrem, Gotham Traders
Founder, AWA
Lighting the Path Forward
We believe the future of wellness lies in nature-backed technology and deeply human connection. Our vision is to bring balance to the way we live, work, rest, and recover — using light as a guide.
On a Mission to Reconnect
Restore Natural Rhythms
Help people realign their lives with circadian health and natural light.
Redesign Daily Wellness
Create intuitive tools that enhance physical and mental wellbeing — simply and beautifully.
Build a Conscious Community
Foster a growing collective that values wellness, wisdom, and sharing light.
Simplicity:
Technology should feel invisible, not overwhelming.
Science + Soul:
We blend data-backed methods with real human intuition.
Transparency:
No gimmicks. Just clarity, quality, and honesty.
Community:
Our growth is grounded in the strength of our people.
Sustainability:
Designed for longevity, inside and out.
AWA Today, AWA Tomorrow
This is Just the Beginning
From one product to a full wellness ecosystem - we’re building AWA brick by brick, with you in mind. We're exploring integrations with hospitality, clinical wellness, and home design. And we’ll always listen to what you need next.
"We’re not here to sell a product. We’re here to help people live lighter."
Sam Shrem, Gotham Traders