AWA’S

FOUNDER’S NOTE

From the Heart of AWA

A message from our founder on why AWA exists, what we believe in, and where we’re going.

“We started AWA with a single intention - to reconnect us with light, rhythm, and ourselves.In a world buzzing with artificial pace and screens, I found myself searching for clarity, energy, and calm - not from yet another screen, but from something primal and real. That search led me to light: how we wake up, how we sleep, how we focus. AWA was born from that exploration - a brand built around mindful tech, thoughtful design, and a community-first mindset. I wanted to create something that supports your body and your being.We’re still just getting started. But if you’re reading this - thank you. You’re already a part of the movement. With warmth and light,”

-Sam Shrem, Gotham Traders
Founder, AWA
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Lighting the Path Forward

We believe the future of wellness lies in nature-backed technology and deeply human connection. Our vision is to bring balance to the way we live, work, rest, and recover — using light as a guide.

We believe the future of wellness lies in nature-backed technology and deeply human connection. Our vision is to bring balance to the way we live, work, rest, and recover — using light as a guide.

From the Heart of AWA

A message from our founder on why AWA exists, what we believe in, and where we’re going.

“We started AWA with a single intention - to reconnect us with light, rhythm, and ourselves.In a world buzzing with artificial pace and screens, I found myself searching for clarity, energy, and calm - not from yet another screen, but from something primal and real. That search led me to light: how we wake up, how we sleep, how we focus.AWA was born from that exploration - a brand built around mindful tech, thoughtful design, and a community-first mindset. I wanted to create something that supports your body and your being.We’re still just getting started. But if you’re reading this - thank you. You’re already a part of the movement. With warmth and light,”

-Sam Shrem, Gotham Traders Founder, AWA
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On a mission to re-connect

 Restore Natural Rhythms

 Restore Natural Rhythms

Help people realign their lives with circadian health and natural light.

Redesign Daily Wellness

Redesign Daily Wellness

Create intuitive tools that enhance physical and mental well-being simply and beautifully.

Build a Conscious Community

Build a Conscious Community

Foster a growing collective that values wellness, wisdom, and sharing light.