Licensing

Brand Licensing Partnership

Your brand.
Our hardware.

American Wellness Authority designs and ships red & near-infrared light therapy devices, with FDA 510(k)-cleared models in the lineup. We're seeking an established personal-care brand to carry on our hardware — we handle manufacturing, compliance, and sales; the brand earns royalties on every unit.

Visit our Amazon Store →Answers for Licensing Partners
$2M+
Annual Sales
+50%
Growth This Year
12 yrs
Selling Online
FDA 510(k)
Cleared Models
Woman using AWA LED light therapy mask
Who We Are

A profitable, multi-year light therapy operator — built to carry a brand.

12 years in direct-to-consumer — Amazon, paid media, and e-commerce, under our own brand.
5+ years specialized in red & near-infrared light therapy devices.
FDA 510(k)-cleared models in the lineup — market-ready hardware from day one.
$2M+ in sales last year across Shopify and Amazon — and tracking ~50% growth this year, with deep Q4/Q1 seasonal strength.
Vetted manufacturer network and a battle-tested supply chain — we can build virtually any device in the category.
'Affordable luxury' positioning — effective, well-built devices in the accessible-premium tier, below the $800+ category but a clear step above entry level.
FX500 red light therapy panel
The Opportunity

A proven category with no established brand.

Consumers are already spending hundreds on beauty and light therapy devices — but nearly every brand in the space is three to five years old. The right name on the right device is a slam dunk.

$200–300

Proven price point

Where consumers already spend on premium beauty devices today.

No. 1

Amazon-dominated

This category is defined by Amazon and e-commerce — exactly where we already win.

3–5 yrs

No legacy brands

Every competitor is young. An established name instantly outranks the field on trust.

Market proof: A single competing facial device on Amazon US (Medicube Age-R Booster Pro) has moved 10,000+ units/month at roughly $2.47M in 30-day revenue at a $200–300 price. Benchmark reference — not an AWA product. The demand is proven; we supply the hardware to capture it.
Manufacturing Capability

The full category — built to spec, under your brand.

This isn't a fixed catalog — it's what we can design, source, certify and ship. We build across the entire light-therapy and recovery category, split into two clean brand territories so the right brand fits the right line. A partner can launch any of these device classes under their name.

Skincare & FacialA natural fit for a beauty or skincare brand

Pro LED Therapy Mask

288 LEDs · 3 modes · red / blue / near-infrared

FDA 510(k) pathway

5-Mode Precision Mask

335 LEDs · 5 wavelengths · medical silicone

FDA 510(k) pathway

EMS + LED Pro Wand

EMS microcurrent · 635nm LED · dual head (face + eye)

Beauty Tool

6-in-1 Skin Booster

EMS + ion + LED + thermal · 5 modes · wireless charge

Beauty Tool
Body & WellnessA natural fit for a health & wellness brand

Full-Body & Targeted Panels

660nm + 850nm · floor, desktop & mini formats · stands, timers, app control

Light Panel

Wraps, Belts & Wearables

Back, waist, knee · slippers & caps · light + optional vibration / heat

Wearable

Multi-Function Body Tools

EMS + ion + LED + thermal · multi-mode skin & body devices

Multi-Function

Recovery & Heat

Far-infrared sauna blankets · amethyst & tourmaline heating mats

Recovery

Plus precision lifting wands, handheld torches, mini panels and more — these are platforms we already build, and your line can extend, combine or restyle any of them. If you can describe the device, we can source it, certify it, and ship it under your brand.

Certifications & Compliance

Regulatory-ready hardware — backed by the paperwork.

A brand's name is only as safe as the product behind it. Our devices and manufacturing partners carry the clearances and certifications licensing partners need to see — at both the product and the factory level.

FDA 510(k)
Cleared LED mask models (LX300, LX500)
FSA / HSA Eligible
Reimbursable purchase — a wider, higher-intent buyer base
CE
LVD + EMC tested for the European market
FCC
U.S. electromagnetic compliance
RoHS
Restricted hazardous substances compliant
ISO 13485:2016 + MDSAP
Medical-device quality management system
ISO 9001
Quality management certified
ISO 14001
Environmental management certified
ISO 45001
Occupational health & safety certified
EMC Test Report
Independent electromagnetic-compatibility testing
U.S. Certificate of Conformity
Compliance documentation on file
2-Year Warranty
Standard coverage on core devices
Our Amazon Storefront

Where this category lives — and where we already perform.

✦
Brand Registry storefront — a full, official American Wellness Authority store, not scattered listings.
✦
A multi-year review base and repeat customers — including FDA 510(k)-cleared device listings.
✦
Strong Q4/Q1 seasonality — proven performance in the category's peak gifting and New-Year windows.
✦
Affordable-luxury price band ($200–300) that the platform's buyers actively convert on.
★★★★★
4.86 / 5
500+ Verified Reviews
American Wellness Authority · Live on Amazon US
Browse the Amazon Store
Answers for Licensing Partners

Everything an agency needs to know.

Direct answers to the questions brand owners and licensing agencies ask us most.

What products do you make? +
We specialize in red & near-infrared light therapy devices: LED face masks, beauty tools and wands (EMS + LED), light panels, and wraps. With our manufacturer network we can build virtually any device in the personal-care category. We currently run 10–15 active SKUs.
What brand do you sell under today, and where? +
Everything ships today under our own brand, American Wellness Authority, through our website and our Amazon storefront. A licensing partnership is about putting an established brand's name on this same proven hardware.
How big is the business? +
We did $2M+ last year across Amazon and our D2C site, profitably — and we're tracking ~50% growth this year. The category is seasonal (we're strongest in Q4 and Q1), and we've sustained the business for 5+ years in light therapy and 12 years online overall.
What's your distribution — and what about wholesale/retail? +
We're strongest in the channel that defines this category — Amazon and direct-to-consumer — where we've built a profitable, multi-year business. We also already run a wholesale and corporate-partnership program, so we're not purely e-commerce. We know a recognized brand is the lever that accelerates retail and wholesale expansion — and we're built to manufacture, fulfill, certify, and merchandise at that scale.
How do you keep the brand fit clean across categories? +
We delineate facial/skincare devices from body/wellness devices. Masks and facial tools suit a beauty or skincare brand; panels and wraps suit a health & wellness device brand. We'll map devices to the specific lines a brand wants to extend — nothing forced.
What's your market positioning and price point? +
We sit deliberately in the middle: 'affordable luxury.' Above us are $800–$1,000+ devices that perform well but are out of reach for most shoppers; below us is the entry-level tier. We make genuinely effective, well-built devices at an accessible price — the $200–300 band where the volume is.
Can we see samples? Do you have a showroom? +
No fixed showroom — we're based in New Jersey and can meet in the NYC area or ship samples directly. After NDA we share product photos, FDA documentation, pricing, and the full catalog, and we can arrange in-person sample reviews.
How does the licensing structure work? +
Straightforward: the brand licenses its name to us; we pay royalties on every unit. We handle sourcing, manufacturing, QC, inventory, FDA compliance, and all sales & marketing across Amazon, D2C and retail. The brand keeps full creative approval — design, naming and colorways. Nothing ships without sign-off.
What do you need from a brand partner? +
An established, trusted personal-care or wellness name that fits the device category, and a partner ready to move. We're flexible on structure and move fast — a term sheet within days of alignment.
The Licensing Model

You bring the brand. We handle everything else.

The Brand Gets

  • ✓
    Royalty revenue — passive income on every unit, zero capex.
  • ✓
    Full creative approval — design, naming, colorways; nothing ships without sign-off.
  • ✓
    A new customer channel — beauty-device buyers discover the brand, then its consumables.
  • ✓
    Consumables amplified — a daily device ritual locks customers into the skincare line.

We Handle

  • ✓
    Sourcing, manufacturing & quality control
  • ✓
    Inventory purchasing & warehousing
  • ✓
    Amazon, D2C & retail sales execution
  • ✓
    FDA clearances & regulatory compliance
  • ✓
    Marketing, imagery & creative assets
  • ✓
    Ongoing product iteration & optimization
How We Move

From first call to term sheet.

01

Sign NDA

We share product photos, FDA docs, pricing & the full catalog.

02

Sample Review

Ship direct to you, or meet in person in the NYC area.

03

Product Roadmap

Align devices to the brand's lines; map the bundle strategy.

04

Term Sheet

We move fast — a term sheet within days of alignment.

Let's Build Together

Let's find the right brand for the right device.

Browse our Amazon store and website, then reach out — we're flexible, fast, and ready to share the full catalog under NDA.

Visit our Amazon Store →awarlt.comEmail Us
American Wellness Authority  ·  awarlt.com  ·  Confidential

FDA Certification & Safety Standards

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Certification Logo
Certification Logo

Our products comply with FDA, CE, and ISO safety and quality regulations, ensuring the highest standards of medical device manufacturing and clinical efficacy.

Ready to Experience the Benefits?

Join thousands of satisfied customers who have transformed their health with our advanced light therapy solutions

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Benefits of Red Light & Infrared Therapy

Supports cellular regeneration and ATP production

Our devices meet the highest safety and efficacy standards

Enhances circulation and reduces inflammation

Supported by over 4,000 peer-reviewed studies

Improve skin elasticity and reduce wrinkles

Same technology used in medical and wellness facilities
Learn More

Scientific Backing & Clinical Data

AWA’s technology is grounded in peer-reviewed clinical research. Below are key findings from reputable scientific studies validating the effectiveness of red and infrared light therapy.

Light-emitting Diodes: A Brief Review and Clinical Experience

A 2021 study found significant improvements in skin elasticity and wrinkle reduction after consistent use.

-The Journal of Cosmetic Dermatology, 2021

Photobiomodulation: The Clinical Applications of Low-Level Light Therapy

Study confirms that red light therapy enhances muscle recovery and reduces soreness.

-Aesthetic Surgery Journal, Volume 41, Issue 6, June 2021
Learn More View Studies

Info-graphics & Downloadable Reports

Understanding the science behind AWA’s red and infrared light therapy is essential to appreciating its benefits. To make this information more accessible, we’ve compiled key research findings into visual infographics and in-depth reports.
Our infographic provides a concise overview of how red and infrared light therapy works, including its impact on skin health, muscle recovery, and overall well-being. This easy-to-digest visual highlights clinical data, key benefits, and application guidelines.

Download Full Research Report

How AWA’s Technology Works

Red light and infrared therapy function at a cellular level, promoting healing and rejuvenation.

Cellular Stimulation

Cellular Stimulation

Increases ATP production, fueling cellular repair

Circulation Benefits

Circulation Benefits

Enhances blood flow, aiding muscle recovery

Inflammation Reduction

Inflammation Reduction

Helps reduce oxidative stress and inflammation

Expert Testimonials & Endorsements

Real stories from people transforming their wellness journey

“As far as red light devices are concerned, this one is very versatile which is fantastic. I love the pinpoint attachment for more direct treatment on small areas. I also love that you can use the torch itself for larger areas.”

PS
Pauline S
Red, Near Infrared and Blue Light Therapy Torch

“​​Purchased because my daughter had what looked to be an infected company or insect bite of some sort. Within 2 days it dried it up and is no longer tender to the touch. We are very happy with this purchase.”

S
samantha
Red, Near Infrared and Blue Light Therapy Torch

“I was skeptical initially, but the FX500 surprised me. It's a relief after my intense workouts. The stand is sturdy, and the digital display is easy to read. My wife and I both use it, targeting different areas. It's become a staple in our health routine.”

AT
Alex Turner
Red, Near Infrared and Blue Light Therapy Torch