Press & Media Kit

Press & Media Kit

Information for journalists, podcasters and editorial contacts.

About American Wellness Authority

American Wellness Authority (AWA) is the brand name of Gotham Traders LLC, a company founded in 2016 in New Jersey by Sam Shrem. AWA designs and sells home wellness devices that use red and near infrared light and gentle warmth. We have sold on Amazon for over 10 years and have served 50,000+ customers. Select devices carry FDA 510(k) clearance for specific, limited uses; most are sold as general wellness products. Our face masks are cleared for the face only.

Fast Facts

Topics Sam Can Speak To

• How to read a red light device spec sheet: wavelengths, irradiance, distance and flicker
• How to evaluate FDA claims on consumer devices, including the difference between general wellness products and cleared devices
• How to read and cite research responsibly
• Building a direct to consumer brand on Amazon and on its own site
• The business side of wellness technology for spas, gyms and hotels

Learn More

• About Us
• Editorial Standards
• Learning Center

Brand Assets and Press Contact

For logos, product photography and founder headshots, please email contact@awarlt.com with your publication name and intended use. You can also contact the team through the site.